Achieving product-market fit means gold for startups. In order to achieve it, they embark in many iterations and experiments until traction can be measured. But the process takes time which in turns means money, blood and sweat for the founders.

The Yanas Foundation Program will help entrepreneurs reduce the time it takes to achieve product-market fit: Entrepreneurs will be able to identify a successful new business idea, product or service, before traction could even be measured.